Category: Short Film
Website: www.odyssee.cartier.com
Details: First film by Cartier
Three-and-a-half minute short film that chronicles Cartier´s 165-year
history
Retraces the cultural influences and travels that inspired Cartier´s
creativity
Displays the worlds Cartier has imagined through its creations
Between dream and reality, real and virtual
Film locations - Prague, Paris, Spain, the Italian Dolomites
Two years in the making, with a team of 60 people
Director - Bruno Aveillan, mergin natural locations with 3D animations
Production Designer - Franck Bénézech
Music - Pierre Adenot composed original music specially for Cartier
Three panthers played on the film this Cartier emblem - Cali, Damou
and Tiga, born and bred in captivity by Thierry Le Portier
Shalom Harlow, international top model, wearing a red off-the-
shoulder couture gown by Chinese fashion designer Yiqing Yin and
three High Jewellery creations by Cartier
Chapters: Chapter 1 - First Breath
Chapter 2 - Land of the Tsars
Chapter 3 - Love and Trinity
Chapter 4 - The Celestial Dragon Joins the Menagerie
Chapter 5 - Indian Dream
Chapter 6 - Conquering the Skies
Chapter 7 - Panther
Cartier
Category: Fine Jewelry Boutique
Webiste: www.cartier.com
Owner: Cartier S.A.
Cartier Paris
Address: 13 Rue de la Paix
Paris, 75002
Tel: 1 58 18 23 00
Email: relation.clientele@cartier.com
Address: 23 Place Vendôme
Paris, 75001
Tel: 1 44 55 32 20
Email: relation.clientele@cartier.com
Address: 41 Rue de Rennes
Paris, 75006
Tel: 1 45 49 65 80
Email: relation.clientele@cartier.com
Address: 51 Rue François 1er
Paris, 75008
Tel: 1 53 93 95 20
Email: relation.clientele@cartier.com
Address: 154 Avenue des Champs-Élysées
Paris, 75008
Tel: 1 40 74 01 27
Email: relation.clientele@cartier.com
Address: 17 Rue du Faubourg Saint-Honoré
Paris, 75008
Tel: 1 58 18 00 88
Email: relation.clientele@cartier.com
Cartier New York
Address: 653 5th Avenue
New York, 10022
Tel: 212 753 0111
Email: eboutique.us@cartier.com
Address: 828 Madison Avenue
New York, 10021
Tel: 212 472 6400
Email: eboutique.us@cartier.com
Cartier London
Address: 40-41 Old Bond Street
London, W1S 4QR
Tel: 0 20 3147 4850
Email: cuk.obs@cartier.com
Address: 143-144 Sloane Street
London, SW1X 9AY
Tel: 0 20 7312 6930
Email: cuk.sloane@cartier.com
Address: 175-177 New Bond Street
London, W1S 4RN
Tel: 0 20 7408 9192
Email: cuk.nbs@cartier.com
History: 1847 - Louis-François founded the House of Cartier at 29 Rue
Montorgueil, Paris
1856 - Princess Mathilde, niece of Napoleon I, made her first purchase
from Cartier
1859 - Opening of Cartier at 9 Boulevard des Italiens, Paris
Empress Eugénie became a customer
1874 - Louis-François handed the helm of the Maison Cartier to his
son, Alfred
1888 - Creation of the first jewellery bracelet-watch for ladies
1898 - Louis Cartier enters to business
1899 - Opening of Cartier at 13 Rue de la Paix, Paris
1900 - Neoclassical diamond jewellery mounted in platinum attracted
royalty
1902 - Pierre Cartier opened a Cartier boutique at 4 New Burlington
Street, London
1904 - Louis Cartier created an avant-garde watch for his friend Alberto
Santos-Dumont, Brazilian aviator
Cartier received its first royal warrant as official purveyor to King
Edward VII of England
Appointment as official purveyor to King Alfonso XIII of Spain
Queen Alexandra of The United Kingdom purchased a necklace in the
Indian style
1906 - Creation of the Tonneau watch
Creation of the first jewellery to prefigure Art Deco style
1907 - Appointment as official purveyor to Tsar Nicholas II of Russia
1908 - Appointment as official purveyor to King Paramindr Maha
Chulalongkorn of Siam
1909 - Opening of Cartier at 175-176 New Bond Street, London
Opening of Cartier at 712 5th Avenue, New York
1910 - Pierre Cartier sold the Blue Hope Diamond to Evalyn Walsh
McLean
1911 - Jacques Cartier´s first trip to India to attend Delhi Durbar, and
Persian Gulf
Launch of Santos de Cartier watch
1912 - Creation of the first mystery clock, Model A
Presentation of the Cartier Imperial Egg to Tsar Nicholas II
First baguette-cut diamonds made an appearance
Launch of Tortue watch
Creation of comet clocks
1913 - Appointment as official purveyor to King Peter I of Serbia
Creation of Baignoire watch
1914 - Illustration for an exhibition invitation card by George Barbier
commissioned by Louis Cartier
Black-and-white panther-skin motif in wristwatches
Appointment as official purveyor to Duke Philippe of Orleans
1917 - Opening of Cartier at 653 5th Avenue, New York
Creation of Tank watch
1919 - Launch of the Tank watch
Appointment as official purveyor to King Albert I of Belgium
1921 - Appointment as official purveyor to the Prince of Wales, the
future of Duke of Windsor
Creation of the Tank cintrée watch
1922 - Production of the first bracelet with a chimera motif
Creation of the Tank Louis Cartier and Tank Chinoise watches
1923 - Creation of the first portico mystery clock
1924 - Creation of the three-band ring and bracelet combining gold in
three colours, known as Trinity
1925 - Appearance at the International Exhibition of Modern Industrial
and Decorative Arts in Paris, in the Pavillon de l'Élégance
1926 - Creation of the Baguette watch
1928 - Cartier sold earrings once worn by Queen Marie-Antoinette of
France to Marjorie Merriweather Post
Creation of the Tortue single pushpiece chronograph watch
1929 - Appointment as official purveyor to King Fouad I of Egypt
Creation of the Tank à guichets watch
1931 - Creation of the mystery pocket watch
Jacques Cartier mounted the Queen of Holland Diamond on a
ceremonial necklace destined for the Maharajah of Nawanagar
1932 - Creation of the Tank basculante watch
1933 - Jeanne Toussaint was made head of Cartier Fine Jewellery
1935 - Cartier opened in Monte Carlo
1936 - Creation of the Tank asymétrique watch
Creation of the Tutti Frutti necklace, special order from Mrs. Daisy
Fellowes, daughter of the Duc Decazes and Isabelle Singer
1938 - Cartier opened in Cannes
1939 - Appointment as official purveyor to King Zog I of Albania
1942 - Creation of the "Caged Bird" brooch as a symbol of the
Occupation of France
1944 - Creation of the "Freed Bird" brooch celebrated the Liberation of
France
1947 - Cartier celebrated its centenary
1949 - The Duke and Duchess of Windsor purchased a platinum panther
brooch on a Kashmir cabochon sapphire
1952 - Duchess of Windsor commissioned a new panther jewel, in onyx
and diamonds - an articulated bracelet
1953 - Marilyn Monroe sang ‘Cartier!’ in the film ‘Gentlemen Prefer
Blondes’
1954 - Creation of the lorgnette representing a tiger for the Duchess of
Windsor
1955 - Creation of Jean Cocteau's sword for his election to the
Académie Française
1956 - Princess Grace received for her marriage to Prince Rainier a
Cartier engagement ring
1957 - Cartier sold a tiger brooch to Barbara Hutton
1967 - Creation of new watches in London including the Crashwatch
1968 - María Félix, Mexican actress, commissioned Cartier to make a
diamond necklace in the form of a serpent
Cartier granted Robert Hocq a licence to create an oval lighter under
the Cartier name
Creation of the Maxi Oval watch
1969 - Cartier acquired and sold the Taylor-Burton Diamond
Opening of Cartier in Geneva
Creation of the Love bracelet
1970 - Opening of Cartier in Hong Kong
1971 - Opening of Cartier in Munich
1972 - Cartier Paris was taken over by a group of investors led by
Joseph Kanoui
1973 - Creation of Les Must de Cartier by Robert Hocq with Alain
Dominique Perrin
1974 - Launch of the first leather collection in burgundy
1975 - Cartier celebrated the centenary anniversary of the birth of Louis
Cartier
1976 - Launch of the first collection of Les Must de Cartier vermeil
watches
Creation of the first oval pen
1978 - Creation of the Santos de Cartier watch with a gold and steel
bracelet
Creation of the first Cartier scarf collection
1981 - Launch of the Must de Cartier and Santos de Cartier perfumes
1982 - Launch of the first New Jewellery collection on the theme of gold
and stones
1983 - Launch of Cartier eyeglasses with the Must collection
Creation of the Collection Ancienne Cartier (later the Cartier
Collection)
Creation of the Panthère de Cartier watch
1984 - Launch of the second New Jewellery collection on the theme of
gold and pearls
Creation of the Fondation Cartier pour l’Art Contemporain in Jouy-en-
Josas
1985 - Launch of the Pasha de Cartier watch
1986 - Launch of the third New Jewellery collection on the theme of the
panther
1987 - Creation of Les Maisons de Cartier tableware
Launch of the Panthère de Cartier perfume
1988 - Launch of the fourth New Jewellery collection on the theme of
Egypt
1994 - The Fondation Cartier pour l’Art Contemporain moved to a
building on Boulevard Raspail by Jean Nouvel
1995 - Creation of the Pasha C watch in steel
Launch of the So Pretty de Cartier perfume
1996 - Creation of the Tank Française watch collection
Creation of the Tank ring
Launch of the sixth New Jewellery collection on the theme of Creation
1997 - Cartier celebrated its 150th anniversary with Fine Jewellery
creations including a necklace in the form of a serpent
1998 - Creation of the Collection Privée Cartier Paris Fine Watch
collection
1999 - Creation of the Paris Nouvelle Vague Cartier jewellery collection
2000 - Creation of a jewellery collection to take Cartier into the 21st
century
2001 - Creation of the Délices de Cartier jewellery collection
Launch of the Roadster watch
The intersection of Fifth Avenue and 52nd Street in New York was
officially named ‘Place de Cartier’
2002 - Creation of the Tank Divan watch
2003 - Launch of the Le Baiser du Dragon and Les Délices de Goa
jewellery collections
Cartier adopted measures to end trade in conflict diamonds
Opening of Cartier at 154 Avenue des Champs-Élysées, Paris
2004 - Creation of the Santos 100, Santos Demoiselle and Santos-
Dumont watches, for the Santos de Cartier watch´s Centenary
2005 - Creation of the Caresse d’Orchidées par Cartier Fine Jewellery
collection
Creation of a bespoke perfume service at 13, Rue de la Paix, Paris
2006 - Creation of the La Doña de Cartier watch
2007 - Creation of the Inde Mystérieuse Fine Jewellery collection
Creation of the Ballon Bleu de Cartier watch
2008 - Launch of the Ballon Bleu de Cartier watch
2009 - Creation of the Santos 100 Skeleton watch
Creation of the Secrets et Merveilles Fine Jewelry collection
2012 - Cartier´s 165th Anniversary
Launch of L´Odyssée de Cartier
Details: Dubbed the ‘King of Jewellers and Jewellers to Kings’
Panther - Emblem of Cartier´s jewellery expertise since the 1930s
Personalities related to Cartier
Cartier Family: Louis-François Cartier (1819-1904) - Founder of Cartier
Alfred Cartier (1841-1925) - Son of Louis-François Cartier
Louis Cartier (1875-1942) - Son of Alfred Cartier
Pierre Cartier (1878-1964) - Son of Alfred Cartier
Jacques Cartier (1884-1942) - Son of Alfred Cartier
Jeanne Toussaint (1887-1976): Lady of Paris society
Appointed director of High Jewellery in 1933
Nicknamed 'La Panthère'
Cartier´s most gifted Creative Director
Took jewellery into modern age and adapted it to suit Café Society
Peter Lemarchand (1900-1970): Artist and designer
Joined Cartier in 1927
Along Jeanne Toussaint, they enabled representations to volume figures
Maria Pavlovna (1854-1920): Wife of Grand Duke Vladimir of Russia
Cartier’s patron at the Court of Romanov
Thanks to her, Louis Cartier enriched his knowledge of Russian culture
Duchess of Windsor (1895-1986): Wife of the Duke of Windsor
One of Cartier´s main customers
Inspiration for some of Cartier´s most important pieces
Other Personalities: The Prince of Wales, future Duke of Windsor,
Sir Ranjitsinhji Vibhaji, Maharaja Jam Sahib of Nawanagar,
Alberto Santos-Dumont, The King of England, Edward VII,
Queen Victoria Eugenie of Spain, the Grand Dukes of Russia,
the Aga Khan, the Queen of Romania, Jean Cocteau, María Felix
Photo Credit: Image 17: Snake Necklace
Nick Welsh, Cartier Collection © Cartier
Image 18: A life-size drawing
Laziz Hamani © Cartier
Image 25: Jeanne Toussaint, Artistic Director of Jewellery
Cartier Archives © Cartier
Image 26: Panther brooch
Nick Welsh, Cartier Collection © Cartier
Image 28: The Duchess of Windsor in the garden of Villa Trianon, Versailles, owned by Lady Mendl (Elsie de Wolfe), May 1949
© Robert Doisneau/Rapho
Image 29: Choker
Cartier Archives © Cartier
Image 32: Maria Pavlovna
© Cyrille Boulay collection
Image 38: Chimera bracelet
Nick Welsh, Cartier Collection © Cartier
Image 43: Large Screen clock
Nick Welsh, Cartier Collection © Cartier
Image 46: Drawing of the ceremonial necklace for the Maharajah of Nawanagar, 1931
London Cartier Archives © Cartier
Image 53: Tutti Frutti necklace
Nick Welsh, Cartier Collection © Cartier
Image 59: Santos wristwatch
Nick Welsh, Cartier Collection © Cartier
Image 66: The Cartier boutique at 13 rue de la Paix, Paris
F. Hammond © Cartier
Image 70: The Cartier store in Paris, rue de la Paix, around 1900
Cartier Archives © Cartier
Image 75: Panther bracelet
Nick Welsh, Cartier Collection © Cartier
L´Odyssée de Cartier